BRAVADA Muscle Flex Inc. announced yesterday Mel B as Creative Director and Trend Setting Coordinator for BRAVADA.

Mel B is one of the most recognized international female entertainers and has achieved iconic success as one of the members of the Spice Girls, Scary Spice, as well as other acting, musical, business, television and philanthropic endeavors. Mel B will work closely with BRAVADA CEO Danny Alex and the BRAVADA design team in assisting in the creation, development and deployment of various BRAVADA branded products including apparel design and selection, BRAVADA Women’s Athletica retail store creative strategy, store design and branding as well as assisting on the creative elements associated with its national BRAVADA franchise strategy. Introductions between BRAVADA and Melanie B were (more…)

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